The agency that subtracts
Brand, web and growth systems, machined in Geneva. We remove everything that isn't the signal — what remains is the brand.
Trusted by
Selected · 30+ brands
02 — Disciplines
Three disciplines. One subtraction.
- 01 Marketingsignal placement View
- 02 Brand & Websiteidentity & interface View
- 03 Growth OpsAI systems & tracking View
03 — SelectedRecent
A small body of work, shipped slowly.
Selected projects — websites, identities, and film.
Live
Website · E-Commerce
SoYou Cosmetics, Geneva.
A Swiss-clean storefront for a natural-cosmetics house — discovery and checkout on one calm brand.
Film
Concept · Motion
Sneaker, in motion.
A concept spot — kinetic product storytelling in light and motion.
In craft
Brand identity
Il Duca, Lausanne.
An emblem-led identity for a gelateria artigianale — one mark, drawn to survive every surface it lands on.
04 — Method
Method
Most agencies add. Fritz subtracts.
A brand is what survives deletion.
Precision, not decoration.
Great work explains itself.
Noise spends. Clarity compounds.
05 — Contact
Bring us
the noise.
Start a project